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Website and graphic design: things to look for when choosing the right website designer

By James Galloway


Due to the massive growth and popularity with the Internet we have seen a massive increase in the value and use of website design companies. You would have seen the different free options online to getting a website but nothing actually matches having your own unique project from a professional designer.

I am not just talking of a pretty flashy looking website, in fact this is the last element which is important. I have been working this industry since way back in the year 2000 and I have come across some very neat designers creating great looking sites which deliver no value or results to the business they were built for.

You really need to focus on many key factors when looking for a website design company and not if they build pretty sites or not. Your designer should cover many things in their services including market research, keyword research, online branding, on page optimization, ongoing SEO, and more.

It is with a combination of these key services which will enable you to determine if you have found the right website design company to work with. You need to get this right as it is the difference between making a really good advertising investment to just chucking money away.

Your designer needs to be aware of search engine functionality and updates. It is a continued learning curve as a designer due to the forever changing search engines and technologies. Your designer needs to totally understand your market and customers. Understanding these will give the designer the information he or she needs to make your site convert.

A website is like having a child. You have to help develop it and work on it to grow over time. Learn more about it as you go and tweak it to further aid its development. Off page SEO is work which is needed after the initial site is built, this is important for ranking your site for your keywords to get traffic, without this your site is pointless.

You really do not want a template site. Make sure whoever you go with builds their own web sites from ground up. Apart from being a unique design representing you and your company, you want the search engines to rank you well, and a template site is usually duplicated and the search engines do not like this. Do yourself a favour and request a unique design built from ground up.

Do not be sold on empty promises, ask for proof of websites which rank high for previous clients. A good website designer will have plenty of these to share with you and from here you will know if this will be for you or not.

You really do need to enter into this with a serious positive attitude. If done correctly a high ranking web page can make all the difference to a company or business. It is never too late to take advantage and benefit from the Internet. V:5




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